Zoro.com
Multi-Channel Brand Design
Elevating Zoro’s B2B e-commerce brand through storytelling, strong brand identity, photography, motion, and multi-channel campaigns that drive connection and trust.
Role: Designer
Type: In-House Brand / Campaign Design
Duration: 2019 – Present
Deliverables: Email Marketing, Direct Mail, Branding & Identity, Social Media, Motion Graphics, Photography
Email Marketing Campaigns
At Zoro, I design and animate high-performing email campaigns that reach over one million customers. Each campaign balances brand storytelling with conversion, covering supplier spotlights, category promotions, lifecycle triggers, and sitewide sales.
I collaborate closely with copywriters, business partners, and the design manager to ensure every piece of the creative feels aligned with both business goals and brand voice.
Example: a One-Day Trigger Basket Offer campaign built around motion-driven hero designs that create urgency and engagement.
Direct Mail Marketing Campaigns
As part of my role at Zoro, I design and develop print materials monthly. These projects range from promotional initiatives to awareness campaigns and include postcards, brochures, inserts, and catalogs.
As Zoro evolves to align more closely with the “Every-person” brand archetype, I explored how other Every-person brands, like IKEA, bring this archetype to life through their designs. I was especially inspired by IKEA’s use of lifestyle photography, showcasing products in authentic customer environments and capturing everyday, behind-the-scenes moments that make the brand feel relatable and approachable.
Example: The postcard features a photograph I captured during Zoro’s brand shoot, paired with a fresh, templated design I developed based on the found IKEA inspiration.
The catalog cover also aligns with the same concept, just in a different format.
Private Label Product Photography
In 2026, Zoro started releasing new Zoro branded products, and the team needed photos. Since Zoro didn’t have a studio setup, I took full ownership of creating a solution based on my photography experience and knowledge.
I handle the entire process from a fast-turnaround shoot to retouching and designing the supporting email assets. I researched and purchased a studio box kit that I set up in a conference room.
The Zoro product images are used company-wide across marketing and on the website. The entire process shows my ability to proactively step in and shape the visual direction and execute from shoot to final design.
Company Event Photography
A self-started responsibility where I photograph and edit every internal Zoro event. I focus on collaborative and energetic imagery that documents company culture and can be used across internal and external communications. These photos are regularly used company-wide for awards submissions, leadership decks, social media, and the website. My process includes shooting, culling, retouching and preparing final assets for multiple channels.
