Zoro.com
Multi-Channel Brand Design
Elevating Zoro’s B2B e-commerce brand through storytelling, strong brand identity, motion, and multi-channel campaigns that drive connection and trust.
Role: Designer
Type: In-House Brand / Campaign Design
Duration: 2019 – Present
Deliverables: Email Marketing, Direct Mail, Branding & Identity, Social Media, Motion Graphics, Photography
Email Marketing Campaigns
At Zoro, I design and animate high-performing email campaigns that reach over one million customers. Each campaign balances brand storytelling with conversion, covering supplier spotlights, category promotions, lifecycle triggers, and sitewide sales.
I collaborate closely with copywriters, business partners, and the design manager to ensure every piece of the creative feels aligned with both business goals and brand voice.
Example: a One-Day Trigger Basket Offer campaign built around motion-driven hero designs that create urgency and engagement.
Direct Mail Marketing Campaigns
As part of my role at Zoro, I design and develop print materials monthly. These projects range from promotional initiatives to awareness campaigns and include postcards, brochures, inserts, and catalogs.
The following two postcard designs were presented to our Business Partner to showcase different creative directions. The campaign focused on personalized product groupings tailored to the customer’s top category affinities, enhancing relevance and engagement.
Catalog Design
The March 2025 Zoro catalog cover showcases my contributions in both photography and design. The cover features photos I captured during Zoro's brand shoot, paired with a fresh, templated design I developed. This design draws inspiration from the geometric shapes and angles of Zoro's box logo, aligning with the brand's visual identity.
Private Label Product Photography
Since Zoro didn’t have a studio setup, I took full ownership of creating a solution. I researched and purchased a studio box kit, set up in an office hallway, and photographed two key private label products: the Zoro Hand Wipes and the Zoro Drill Bit Set. I handled the entire process from a fast-turnaround shoot to retouching and designing the supporting email assets. These images are now used company-wide across marketing and on the website. The entire process shows my ability to proactively step in and shape the visual direction and execute from shoot to final design.
Company Event Photography
A self-started responsibility where I photograph and edit every internal Zoro event. I focus on collaborative and energetic imagery that documents company culture and can be used across internal and external communications. These photos are regularly used company-wide for awards submissions, leadership decks, social media, and the website. My process includes shooting, culling, retouching and preparing final assets for multiple channels.
Social Media Posts
Below are examples of organic and paid social posts that I designed. I am actively improving my animation skills for social media using Adobe After Effects. I collaborate with copywriters to develop the main message which then guides the design direction. For the first two, I created all of the assets and combined them to make short animations. The third was a paid carousel post based on a Resource Hub article’s infographic.
Illustration/Infographic Design
