Winchester Wealth Advisors

Identity and Branding

Role: Designer, Photographer
Type: Freelance
Duration: 2020–Present
Deliverables: Brand Identity, Logo Design, Social Media Design, Presentation Design, Photography

Designing brand identity and marketing materials for a financial advisory practice, Winchester Wealth Advisors, affiliated with Ameriprise Financial.

Identity and Branding

The goal was to create a distinct mark that felt both contemporary and credible within Ameriprise’s visual framework.

I researched the existing Ameriprise brand, developed logo sketches exploring iconography tied to guidance and stability, and refined one direction into a clean, geometric mark system.

Process highlights:

  • Presentation 1: Shared initial color palettes, typography, and four mark ideas based on previous sketches.

  • Presentation 2: Refined the chosen mark, integrated the practice name, and explored vertical / horizontal layouts.

  • Delivered a final logo system and brand-guidelines PDF for consistent usage across platforms.

Final Logo and Brand Guidelines PDF

PDF & Presentation Design

I design custom PDFs and presentation decks for client meetings and financial planning sessions.

Each layout integrates Ameriprise’s brand assets while introducing refined typography, photography, and iconography for a more polished, cohesive look.

Social Media Design

I designed a flexible social media template for new-hire announcements that maintains Ameriprise’s brand standards while giving Winchester a distinct visual presence. The layout allows quick customization for future posts while keeping the overall brand consistent across channels.

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